Traditional news outlets in Kenya lose 15% of market share to influencers by 2027
user-generated· macro
Traditional news outlets in Kenya lose 15% of market share to influen…
Market overview
The Reuters Institute report notes increasing preference for social media news in Kenya. Traditional outlets face declining trust and reach among younger demographics, accelerating market share loss.
macro prediction market
- Implied probability (Yes)
- 75%
Source: user-generated
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