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Netflix live channels adoption reaches 30% of US subscribers within 18 months

Resolves: Netflix's Q4 2028 earnings report or a dedicated blog post states that at least 30% of its US subscribers have used the 'always-on' live TV channels for an average of 15+ minutes per day in the past 18 months.

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user-generated· adoption

Netflix live channels adoption reaches 30% of US subscribers within 1…

Market overview

Within 18 months of launching 'always-on' live TV channels, at least 30% of Netflix's US subscriber base will engage with the feature for an average of 15+ minutes per day. This adoption will be driven by the channels' availability and content variety.

adoption prediction market

Implied probability (Yes)
60%
Closes
2028-12-31

About this prediction

Resolution criteria

Netflix's Q4 2028 earnings report or a dedicated blog post states that at least 30% of its US subscribers have used the 'always-on' live TV channels for an average of 15+ minutes per day in the past 18 months.

Source: user-generated

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