SEC NEWS
Apple iPhone pricing tightrope signals margin pressure ahead
Apple's iPhone pricing strategy risks 2.3% EPS cut if average selling price drops 5%.
- Ticker
- AAPL
Filing analysis
Apple (AAPL) faces 2.3% EPS downside if iPhone ASP falls 5% from $898 to $853, based on 220M unit sales.
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Source: Original SEC filing
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