Apple Podcasts to see 20% increase in third-party video podcast uploa…

Market overview

Apple’s HLS video tech integration with Spotify will incentivize creators to upload more video podcasts to Apple Podcasts. Given Spotify’s existing creator base and Apple’s platform reach, third-party video podcast uploads to Apple Podcasts will grow by at least 20% by December 2026.

adoption prediction market

Implied probability (Yes)

65%

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