TikTok surpasses Netflix in U.S. video consumption by 2027

TikTok's average daily video consumption minutes in the U.S. will exceed Netflix's by March 2027, driven by algorithmic feeds and short-form content dominance. This marks a 20% lead over Netflix's projected 85 minutes per day, up from TikTok's 68 minutes in 2026.

adoption · Prediction Market

Implied probability (Yes)

68%

Closes

2027-03-31

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