user-generated· adoption
Traditional African news outlets lose 10% of 18-34 audience by 2027
Print and broadcast news organizations in South Africa, Kenya, and Nigeria will see a 10% decline in the 18-34 age group's engagement by 2027, as younger audiences increasingly rely on social media influencers for news. This trend will be validated by annual Reuters Institute Digital News Reports.
- Implied probability (Yes)
- 80%
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