Skip to main content
user-generated· adoption

Traditional African news outlets lose 10% of 18-34 audience by 2027

Print and broadcast news organizations in South Africa, Kenya, and Nigeria will see a 10% decline in the 18-34 age group's engagement by 2027, as younger audiences increasingly rely on social media influencers for news. This trend will be validated by annual Reuters Institute Digital News Reports.

Implied probability (Yes)
80%
Loading…