African social media influencers surpass 50% news consumption share by 2027

By the end of 2027, influencers will account for over half of total news consumption among 18-34-year-olds in South Africa, Kenya, and Nigeria. This is driven by the rapid adoption of short-form video content and relatability of creators like Amahle-Imvelo Jaxa.

Implied probability (Yes)

72%