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FIFA World Cup 2026 viewership declines 5% YoY in U.S. by 2027-01-31

Resolves: Nielsen or equivalent U.S. broadcast ratings for FIFA World Cup 2026 show a minimum 5% decline in total viewership compared to FIFA World Cup 2022, with data verified by Nielsen or another recognized audience measurement firm.

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FIFA World Cup 2026 viewership declines 5% YoY in U.S. by 2027-01-31

Market overview

The 2026 World Cup is facing heightened scrutiny due to FIFA's handling of political controversies, including Trump's red card incident. This will likely deter casual U.S. viewers and drive a measurable decline in broadcast ratings compared to 2022.

price prediction market

Implied probability (Yes)
60%
Closes
2027-01-31

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Resolution criteria

Nielsen or equivalent U.S. broadcast ratings for FIFA World Cup 2026 show a minimum 5% decline in total viewership compared to FIFA World Cup 2022, with data verified by Nielsen or another recognized audience measurement firm.

Source: user-generated

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