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Mainstream news outlets in South Africa and Kenya lose 20% of young audience by 2027

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user-generated· adoption

Mainstream news outlets in South Africa and Kenya lose 20% of young a…

Market overview

The shift toward influencer-driven news consumption will accelerate, with traditional outlets unable to retain young viewers/listeners. Social media platforms will capture a larger share of ad revenue targeting 18-34-year-olds in these markets.

adoption prediction market

Implied probability (Yes)
75%

Source: user-generated

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