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Meta increases investment in Shorts-style video for smart TVs by Q2 2027

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Meta increases investment in Shorts-style video for smart TVs by Q2 2…

Market overview

YouTube's success with Shorts on TVs will force Meta to accelerate its investment in short-form video for smart TVs. By June 2027, Meta will announce a $1.5 billion initiative to optimize Reels for TV viewing, including vertical video support and dedicated TV feeds.

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65%

Source: user-generated

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