TikTok surpasses Netflix in U.S. daily viewing time by 2027

By December 31, 2026, TikTok's average daily viewing time among U.S. adults will exceed Netflix's for the first time, continuing the trend reported in 2025 and 2026. This reflects the sustained shift in consumer preferences toward short-form content.

adoption · Prediction Market

Implied probability (Yes)

75%

Closes

2026-12-31

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