TikTok surpasses Netflix in U.S. daily viewing time by 2027
Resolves: Nielsen or eMarketer data confirms TikTok's average daily viewing time per U.S. adult exceeds Netflix's for the full year 2026, with no month reversing the outcome.
user-generated· adoption
TikTok surpasses Netflix in U.S. daily viewing time by 2027
Market overview
By December 31, 2026, TikTok's average daily viewing time among U.S. adults will exceed Netflix's for the first time, continuing the trend reported in 2025 and 2026. This reflects the sustained shift in consumer preferences toward short-form content.
adoption prediction market
- Implied probability (Yes)
- 75%
- Closes
- 2026-12-31
About this prediction
Resolution criteria
Nielsen or eMarketer data confirms TikTok's average daily viewing time per U.S. adult exceeds Netflix's for the full year 2026, with no month reversing the outcome.
Source: user-generated
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