Instagram's DAU declines by 3% month-over-month by 2026-07-15 due to Instants feature

Instants shifts focus from curated content to ephemeral, real-time sharing, which may reduce time spent on Instagram's main feed. Users could migrate to Instants, reducing daily active users (DAU) on the core platform if they perceive it as cluttered or less engaging.

Implied probability (Yes)

60%