Meta's standalone Instants app reaches 20M downloads by 2027-03-31

Meta is testing a standalone Instants app in select regions like Spain and Italy, suggesting a future expansion strategy. Given the standalone app's focus on ephemeral, unfiltered content and Meta's history of scaling apps (e.g., Threads), it is likely to achieve 20M downloads within three months of broader rollout.

Implied probability (Yes)

68%