TikTok overtakes Netflix in U.S. video time spent by Q1 2027

Short-form video platforms, led by TikTok, will surpass Netflix in average daily video time spent by U.S. adults by March 31, 2027. This reflects the ongoing shift in consumer behavior from long-form binge content to micro-entertainment.

adoption · Prediction Market

Implied probability (Yes)

75%

Closes

2026-10-05

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