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user-generated· adoption

TikTok's daily viewing time surpasses Netflix in US by Q4 2026

By the end of Q4 2026, TikTok will overtake Netflix in average daily viewing time among US adults, with TikTok exceeding 100 minutes per day and Netflix falling below 90 minutes. This shift reflects the growing dominance of short-form video.

adoption · Prediction Market

Implied probability (Yes)
70%
Closes
2027-01-15

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